108 exhibitors at Tourism Expo, as NBM pumps in K15m
After a three year COVID-19 break induced, the fourth edition of the "Takulandirani" Malawi International Tourism Expo 2023 returns on 26th-27th April to be hosted by Lilongwe- #we are back! #Ipatse moto.
The international and local travel restrictions countries imposed during the COVID 19 pandemic derailed Malawi’s economic gains.
However Principal Secretary in the Ministry of Tourism Chauncy Simwaka says the country is picking up quite fast and is upbeat that the upcoming indaba will enhance the pace.
National Bank of Malawi Plc. has since come in with a sponsorship package of K15 million which it hopes will go a long way in revitalising and rebuilding the tourism sector for economic growth.
Simwaka applauded the Bank’s gesture which he stated is crucial in the preparations for the International Expo in addressing some of the logistical challenges they would have faced.
He said holding the event means hosting the buyers and international media for them to go on the frontline marketing Malawi as a product.
“We are oversubscribed I have to say that even before COVID, we never hosted as many buyers as those that have shown interest and confirmed. We are expecting 57 international hosted buyers and the media.
“In terms of those that will be making displays and the like we planned for 70; as of yesterday, about 108 have already paid and now our job is to extend the space for exhibitions. We are so grateful to Malawians, to the players in the industry that they have supported this initiative in realizing that this is one of the greatest marketing tools in the tourism industry,” he said
National Bank’s Capital City service centre manager George Nyirenda said the donation was a recognition of the role of different sectors in the development of the country’s economy tourism being one of them.
He described the theme “We are back ipatse moto” as a true demonstration of the resilience of the sector and its various operators, hotels to make Malawi a special destination of tourism
“Our main expectation is that this Expo will bring about awareness to the entire world of the different potential tourist destinations which we have in our country and thus will spur the level of activity in as far as tourism flow is concerned.
“As you may know this sector was like highly setback through the COVID-19 pandemic and this makes it very important for the Ministry to be taking these initiatives so that at least we revamp the sector,” he said.